Search

russian river pr blog

Nancy Birnbaum-Marketing Maven

Category

digital marketing

Building a Brand: Develop (and Maintain) a Compliant and Innovative Brand

I found some useful information in this interview with Jenn Larry, President of CBDStrategy Group. Sharing with you as it’s applicable to any industry!

April 2, 2018
by Melissa Schiller

Brands create visual identities through logos, but a successful brand goes beyond flashy graphics, captures the business’s personality and produces meaningful communications that result in bottom line growth, according to Jenn Larry, president of CBDStrategy Group, a Canadian marketing and communications firm.

“Brands are more than logos,” Larry says. “People connect with the quality of people that you hire, the way … management is running a company, the way customer service responds, the way product availability occurs.”

Here, in the first installment of a three-part series, Larry offers tips on how to thrive inside the box of regulation to develop and maintain a brand aligned with your business objectives to ensure long-term success, domestically and abroad.

1. Learn to thrive.

Strict marketing and branding regulations may seem to put your cannabis business at a disadvantage, but your competition must adhere to the same regulations also. Instead of being angry with the law, Larry stresses to learn to thrive within it, as that’s where you will gain your competitive advantage.

“You only have a disadvantage if [your brand] misaligns with your business objective,” Larry says. “I think when the laws are stringent, it definitely does make it sometimes more difficult, but it requires more innovation, better outside-of-the-box thinking, and it requires a retooling of what a business can stand for instead of relying solely on advertising as a way to connect.”

In Canada, branding and marketing regulations are particularly stringent in the tobacco, alcohol and pharmaceutical markets, but the federal regulations that will govern legal cannabis when the market opens this summer allow each province to dictate rules on advertising, sales and pricing. In the U.S., however, there is still a lack of federal support and guidance. “You have states who are stepping up on multiple levels and demonstrating that they can create a healthy economy, but a lot of it’s functioning in the gray market,” Larry says.

The way Canadian cannabis companies navigate branding and marketing within regulations may bring a new perspective to businesses in the states, making operators think about the responsibility of branding and how their brands enter the market. Already, Canadian businesses face limited advertising, restrictions on packaging and other challenges.

For example, many of Canada’s licensed producers have a small web presence but are still able to maintain strong brands and reach patients in the medical market through recommendations from clinics, she says. The clinic will suggest which licensed producer a patient buys from based on the formulation of CBD and THC that has been recommended, and that may initiate the patient’s visit to a brand’s website as they look at which strains are available.

“If you go to their website, they have … basic information, but it’s not a website of storytelling and blogs and brands that we traditionally think about when brands go out and make these rich websites,” Larry says. “They’re utility-based.”

Traditional promotional advertising—such as radio, TV, and print ads; billboards; store signage; sponsoring sporting events or working with celebrity influencers—is illegal for Canadian cannabis brands, but Larry urges businesses to find compliant ways to connect with their audiences through public relations, hiring practices, research-based programs and customer service, while always complementing their business objectives.

“While I appreciate that it’s certainly very hard for many businesses to wrap their heads around how to achieve things, I think it’s an amazing opportunity for great thinkers and great designers to use design thinking to really put together brands that can be compliant but can still matter,” she says. “I think the players who will stay true to their brands while staying hyper-focused on what the law’s going to do, they will rise to the top, like they have in all other industries.”

For example, although celebrity influencers are off-limits, British Columbia’s Invictus recently added Gene Simmons to its board of directors as a “chief evangelist officer.”

“While they could never use his likeness or celebrity to promote, they absolutely could put him on a board of directors or they could make him part of the C suite, and it is an interesting way to think about how you can still get news coverage while using celebrity, in brackets, but not using the traditional way of advertising or using the celebrity as an influencer,” Larry says.

2. Find your niche.

Brands need to find their niche in the market and then consistently stay true to that niche, Larry says. A brand can’t be successful unless it stands for something and knows what and who it is. By defining its values and staying true to them, a brand can identify and maintain its niche within the market. However, Larry adds that companies should not be afraid to conduct ongoing research and improve within their niche.

“I think in staying true to a brand’s integrity, brands that really know who they are, know what they stand for and really leverage strategy in their efforts to build brands always go the distance,” Larry says. “Strategy matters.”

Toms, the shoe company, is a good example of a brand that understands its place and how to differentiate itself, Larry says.

“They understood what they stood for, the materials they use, the way they develop products, the way they gave money back based on a purchase, helping consumers enforce responsibility,” she says.

Emerging socially and economically responsible cannabis companies that source products responsibly and add value are the ones that will succeed, Larry adds.

“Consistency in a message is not about marketing, consistency in a message is about practice,” she says.

3. Develop the brand beyond its visual identity.

While putting together your compliant and innovative brand, remember that while its visual identity is important, it should also demonstrate the company’s personality and objectives.

“Oftentimes, brand development is … how we’re going to market, what’s our brand going to look like and where are we going to play?” Larry says. “I think the opportunity brands should now be looking at is how can we better integrate all of our departments to drive a single conversation, a factual and compliant conversation, into the market that still motivates and creates enthusiasm in our company and in our clients? And that comes from a new way of working—taking down some of the silos and not necessarily thinking that a brand should be left only to a creative department.”

Larry urges clients to not only have a strong name and logo, but to also build out the nomenclature and essence of their brand.

“Language is everything,” she says, adding, “How a brand speaks, the language they use, the terminology they establish as a way for people to identify and believe in their conversation has to be different from brand to brand, otherwise we’re all telling the same story and having the same conversation.”

The brand must be larger than any individual in the organization, she adds. “If everybody in this room had to walk away from the brand, would the brand still be bigger than all of us and inspire the new employees who will come in how to jump on board and know what we stand for and therefore how to sell us into the market?”

4. Make sure the brand works for everyone.

Businesses should align key stakeholders to ensure everyone understands the brand strategy and that the brand works for all parties before committing to one strategy, Larry (pictured left) says.

“To build anything and stay on track requires a consistency and that should come out of the gate by getting everybody onboarded, so [that] as we’re building this brand, we’re building it for the best of the company, and not just for a single department’s individual needs,” she says.

In this industry, it may be hard to stop and take stock of the brand, she adds, but it is important to find time to come together to challenge and defend the core ideas to ensure it is well understood. That way, if the business expands or goes into hypergrowth, the brand remains solid.

“Even if you hired new people or you had a turn rate, you wouldn’t lose sight of where you are because the powers that be already came together and made the effort to ensure there was a single message and a single page that this brand grew from,” Larry says.

Last, it is important to involve everyone, she stresses, from the IT department to the customer service representatives to the sales staff. Each department must provide insight on sell-through, user experience and more to help create the whole brand story.

“It’s about people who are integral to the brand and understanding how the brand impacts the market from many different areas,” she says. “There is a global problem with a gap between sales and marketing, and mostly that’s because marketing teams often design the sales tools, and they haven’t asked the sales team what they really need to help close the deal.”

When more departments are involved in the development of brand building, products and communications, it ensures that the brand successfully moves to market, stays authentic and adds value, not just to the end-user, but also to the employees.

“Employees can succeed in their job, but beyond succeeding, they can thrive in what they do and feel that they don’t just have a job, but that they have a role because their voices are heard. Feeling like they are participating in the creation of the success of the company is what really makes the difference in the long tail of brand success,” Larry says.

Read Part 2 here and Part 3 here

Originally published on CannabisBusinessTimes.com.

 

Advertisements

[Infographic] Top 10 Typography Trends to Know

I’m sure that I’m not alone when it comes to using the “right” typeface when marketing or designing collateral for a business. In fact, there are so many (43,000 typefaces for the web alone!), that it’s hard to know where to begin.

When you’re tasked with picking a typeface for your brand, it can easily become overwhelming. So here’s a handy Infographic that shows the most popular fonts of 2017 and the trends to watch going forward. You may find some surprising info.

#BetterLettersIn2018 <3!

Infographic by Web-design and marketing agency Branex.

type-faces-infographic

Optimizing for Voice Search: Four Tactics for 2018

With all the talk about the future of marketing, we marketers forget about the changes happening right now, right in front of us. Voice search is one of those phenomena, and it’s affecting search results as you read.

And it’s a trend that marketers can easily capitalize on with the right optimization techniques.

How important is voice search optimization today? Some 40% of adults now use voice search once per day, according to comScore, and Google voice search queries were up 35 fold in 2016 from 2008 levels, according to Mary Meeker’s 2016 Internet Trends report.

In short, it’s time to optimize your website for voice search.

Fortunately, doing so is not rocket science. You can have your website ranking for certain phrases within a few weeks, if you start using the following four strategies today.

1. Questions Over Keywords

Sure, keywords are vital to search engine optimization (SEO). And, yes, that still applies when we talk about voice searches. But voice searches are largely about answering questions, not about focusing on individual keywords.

If you’re trying to optimize a website for a flower shop, you wouldn’t focus on short-tail keywords like “fresh flowers” or “[insert city] flower shops.” Instead, you’d aim to address a consumer’s specific question, such as “how to setup a flower arrangement for a patio area?”

This favoring of long-tail keywords is the prevailing trend in SEO, in general, but it applies most aptly to voice search.

The easiest thing you can do to start addressing those sorts of questions is to add an FAQ page to your site. If you can answer a series of questions with “value,” drawing on your industry expertise, Google’s search bots will recognize these efforts and reward you with a prominent voice search result, as will other search engines. Like so…

Voice-search-courtesy of marketingprofs.com

If you’re having trouble formulating a good set of consumer questions to address, don’t be afraid to perform some outreach. Join forums and message boards, and use Quora to interact with consumers and fellow marketers alike. You can also reach out to your email list to identify which areas your customers need the most help in.

2. Local Search Optimization

Have you ever found yourself visiting a city for the first time and relying on your phone to tell you the best restaurants and places to visit? That is one of the largest applications of voice search today, and it’s a growing trend.

Optimizing for voice search means optimizing for local SEO. Here are the two main areas of overlap between the two:

  • Google My Business listing: Make sure your business address, phone number, and website are listed accurately.
  • Reviews: You want to collect lots of positive Google reviews. When somebody asks Siri for “best Thai restaurants in LA,” they’ll be shown places with the most reviews first. (Study after study comes to the same conclusion: Consumers use positive reviews to inform their purchasing decisions.)

3. Mobile-Responsiveness

It goes without saying that most voice searches are performed on some sort of mobile device. So you’d better make sure that your site is good to go on mobile.

Moreover, Google has announced mobile-first indexing, which means that it doesn’t really matter how responsive your desktop site is; if your mobile site is a dud, your search ranking will be a dud, period.

Creating a positive mobile experience means your content must be digestible to the user. Long paragraphs should be reconsidered in favor of short, 2-3 sentence tidbits.

Think about your own experience reading content on a mobile device. How many times have you given up on an article for no other reason than it was too long and clunky to read?

Content for a mobile site should be succinct and concise, and it should clearly answer the question you’re trying to rank for in voice search. If it’s too roundabout, if it fails to directly address the question, and it’s written like a 500-page novel, don’t expect to be rewarded in voice search results.

4. Video Content Creation

Finally, a great way to sneak into voice search rankings is to post a YouTube video that answers the specific topic you have in mind.

It turns out that YouTube videos do show up in voice search results.

Here’s an example for “how to tie a tie”:

video-content-screenshot-courtesy of marketingprofs.com

We’ve known for a while that YouTube videos can outrank static Web pages in normal SERPs, but this is apparently true for voice search as well.

If you’re camera-shy, fear not. You don’t have to go in front of the camera if you don’t want to. Instead, you can answer a question using graphics and voiceover: in short, explainer videos.

The Main Point

Poring through all the statistics, data, and case studies about voice search can be headache-inducing; so, rather than overthinking your strategy, which can lead you to crash and burn, try to break it down into the basic principle of answering your consumers’ questions.

Of course, figuring out those questions is where the grunt work comes in (keyword research). But once you’ve decided on a set of questions, created content with actionable solutions, and optimized it for voice search and local SEO, you might well be surprised to see how much your hard work pays off!

Article by Michael Peggs. Originally published on MarketingProfs.com

Need help with any of these options? Get in touch!

What Is Participatory Propaganda? And Why Your 2018 PR Campaigns Need it

Public Relations and traditional propaganda have been most effective when publishers control the narratives. Today, however, people—not the publishers—have greater control in the broader Social Media arena. The future of marketing, the key to setting the narrative is the amount of participation, not publication on its own.

Following the 2016 US presidential election, a fake news site held the top search result for “Election Results,” and the article stated (falsely) that Donald Trump had won the popular vote. That article had over 325 backlinks, hundreds of comments, and over 450,000 shares on Facebook; the CNN “Election Results” page, on the other hand, had only 300 backlinks, no comments, and 1/10th of the shares on Facebook.

Proving that participation is more powerful than publication…

Alica Wanless is the queen of “participatory propaganda,” and in her article on La Generalist, she contends that it is the key reason Brexit, Trump, and ISIS have been so successful as of late.

Wanless writes. “Propaganda is changing in a Digital Age. Audiences are no longer passive consumers of persuasive content, but active in its creation and spread, helping to further the agenda of propagandists whose messaging resonates with the target’s world view.

Participatory propaganda moves beyond a one-way form of communication (the propagandist using mass media to persuade a passive target audience), to a “one-to-many-to-many more” form of communication (the propagandist engaging in dialogue with the target audience such that more people are recruited to spread persuasive messaging to others, essentially snowballing the effect). Participatory propaganda offers the ability to truly dominate the information space through volume of messaging, delivered through a mix of real people and automated accounts, effectively making it difficult to discern where fake ends and authenticity begins.

In the Digital Age, this traditional approach is evolving into a participatory propaganda model in which the target audience is no longer mere passively consuming persuasive messaging but also becoming active in producing and distributing such content. The original propaganda message triggers, reinforces, or exacerbates pre-existing sentiments associated with the message in a way that prompts the consumer to actively engage in its propagation through available social networks, both on and off-line. Even if modified through the consumer’s own interpretation, the core message remains intact, and even acquires ‘new life’. At the same time, online monitoring tools enable the original propagandist to follow and assess the spread of his or her messaging, adapting strategies in a constant feedback loop.”

“Participatory propaganda is the deliberate, and systematic attempt to shape perceptions, manipulate cognitions, direct behaviour, co-opting grassroots movements as well as recruiting audience members to actively engage in the spread of persuasive communications, to achieve a response that furthers the desired intent of the propagandist.”

Her article outlines the steps necessary in the application of a Participatory Propaganda model: In reviewing the Donald Trump 2016 presidential election campaign, seven steps emerged that clearly demonstrated this:

  1. Conduct hyper-target audience analysis;
  2. Develop inflammatory content that erodes faith in the opponent and manipulates audience cognitive biases: Fake news; Memes; Data Leaks/Hacks;
  3. Inject this content into echo chambers identified through audience analysis;
  4. Manipulate Feed and Search Algorithms;
  5. Mobilize followers to action;
  6. Win media attention: Be a trend; Stage a Scandal; or Commune with the news; and
  7. Rinse and Repeat.

Click here for an analysis of each of these steps.

PR is about controlling the narrative, and in our modern world collective engagement has proven to be a more powerful at narrative-setting than placement or coverage. The future of PR is participatory.

Do you need help negotiating the slippery slopes of PR? Contact Us for a no-obligation consultation.

5 things you should be doing now on social media to help your small business thrive

At least 86 percent of Americans are now Internet users, according to a recent Pew Research poll. A national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook. Here’s the current state of the social media landscape in America:

  • 79% of internet users (68% of all U.S. adults) use Facebook
  • 32% of internet users (28% of all U.S. adults) use Instagram
  • 24% of internet users (21% of all U.S. adults) use Twitter
  • 29% of internet users (25% of all U.S. adults) use LinkedIn
  • 31% of internet users (26% of all U.S. adults) use Pinterest

Unsure which social media platform is right for your business?

Check out these 5 tips to make sure your business is using social media effectively. And then Contact Me to find out how to get started!

1) Get on Google and Facebook first

At a bare minimum, you need to make sure that your business has an online presence on the most popular search engine and social media sites. If your business has been around a while, it probably already has a listing on Google, but you need to claim that listing. By claiming your listing on Google, you can get a jumpstart on making sure you come up when some does a Google Search for your type of business. Plus, you can make sure that your business hours and contact information are correct. Claiming the listing also allows you to respond to reviews that your customers or client may write.

2) Diversify your social media presence

Social media is always changing, but there’s a real advantage to having a presence on several different sites. Not every platform is right for every business. For instance, if your business lends itself to a more visually-oriented product, like art for instance, then you would want to be on Instagram and Pinterest. If you want to reach more business people, then LinkedIn is for you.

Your social media profiles on different sites can also help promote the other, and individual sites each have their unique advantages. Creating a YouTube page and posting a few videos is a fantastic and easy way to boost your search ranking.

3) Live broadcast a video

In addition to the wider choice of reactions to a post, last year Facebook added live video feeds. Broadcasting a live video on Facebook is comparable to having a local news crew show up at your business. A live broadcast can be the perfect way to publicize a special event or sale.

It’s best to keep live video feeds short. You’ll be able to see who’s watching in real-time and make comments as well.

4) Schedule your postings

You need to be informed about the best times to post on social media, so that you will be reaching the largest possible audience. The best time to post depends on the type of social media page you’re using.

Facebook and Twitter posts get the widest circulation in the evening, later in the week. LinkedIn, on the other hand, gets the most traffic in the morning in the middle of the workweek.

Facebook has just added the ability to schedule your posts for peak hours, so your business can still have Facebook posts going online while the office is empty. You can also get a free account on Hootsuite where you can schedule social media posts for up to three platforms.

5) Hire a social media professional to help

Managing social media takes time and expertise, especially when your business is just building social networks. Just learning about the different markets takes time, and then it can be a challenge to develop engaging and informative content that promote your brand.

Some businesses delegate the maintenance of social media pages to someone already working in the office, but this tends to result in inconsistent quality. To project a professional image for your brand, you need to enlist the help of a Social Media Professional like Russian River PR & Marketing.

Budgeting for social media also allows you to pay for advertising, which can increase the size of your following. With the right help, planning and attention, social media can make your 2018 a winning year for your small business.

russianriverpr-web

 

Planning your Small Biz Marketing in 2017

It’s time to start thinking about updating your marketing plan for the New Year. Not to worry, RussianRiverPR is here to help you find the best plan for your small business and budget. Happy 2017! It’s all about your plan. Do you have one yet?

Here’s a good pre-planning list from our friends at RIPL.

How do you know how effective your marketing efforts are if you don’t know what you want to accomplish?

The first step to being prepared in 2017 is to pick a goal. Make it specific and attainable. Start by reflecting on last years accomplishments and failures. There’s a lot of opportunity to learn from what worked and didn’t work for you, your business, and your customers.

Your marketing goal should be a statement of what results you want from your marketing efforts. For example your goal for 2017 could be to:

  • Achieve $500k in revenue (or overall sales)
  • Sell 75 homes
  • Get to 1000 customers in your loyalty program
  • Reach a 5 star rating on a third party site

What tactics will you use to accomplish your primary goal?

Think about the activities that will help you reach your goal. These should focus on customer acquisition, retention, and engagement. Creating awareness, generating interest, closing new sales and continuing customer engagement. Break it down – yearly, monthly, weekly, daily – to help you stay on track and reach your goals.

  • Email Newsletter to my customers (weekly, daily, monthly – depending on your customers and business)
  • Grow email list by 10 each week, 40/month, 480/year
  • Post regularly (weekly, daily, bi-weekly) to social media
  • Create 1 blog post per month
  • Grow Instagram followers by 500 each month (6,000/year, 125/week, 17/day)

Think about your target audience. . . who is your customer? What sets you apart from the competition? Consider consistent and creative messaging across all your social media, websites and customer-facing content. Video will continue to be a strong trend in 2017 across social media and marketing.

Think about your customer buying cycle. . . how do your customers find you? Decide to buy from you? And keep returning? What do you communicate to them during each of these steps or phases along the way? How are they thinking and feeling when making these decisions to purchase from you?

Answering these questions will help you come up with activities and content to achieve your main marketing goal.

How will you know success?

Measure, measure, measure and be data driven. Measuring starts with documentation. Document where you’re at now and where you’re going along the way. At Ripl, we use Google Sheets to help us stay organized and track changes week over week. Measure, evaluate, learn, and adjust!

Revisit your goal weekly or monthly and make adjustments along the way if something isn’t working or doesn’t seem attainable.

What are you waiting for? Start working on documenting your marketing goals and activities to prepare for a successful 2017!

Originally published by RIPL – http://blog.ripl.com/planning-your-marketing-in-2017/

Contact Us now to learn how easy it can be to develop a marketing plan or just get some much-needed help. Email RussianRiverPR at Gmail.com

Common Mistakes Made in an Ecommerce Business

(Originally published in the Shopify.com Blog)

Building an online business can be difficult, especially if it’s your first time. However, just because it’s your first time doesn’t mean you need to make first-timer mistakes. There’s a famous quote that says “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”

In this post, we will look at seven of the most common mistakes new ecommerce business owners make and how you can avoid them.

In no particular order, here they are:

“If You Build It They Will Come” Mentality

They won’t. Building your business (and traffic) takes time, energy and effort. According to Internet Live Stats, the internet has about 1,202,012,086 websites at this very moment, and according to WorldWideWebSize there are 4.44 billion pages. Take a moment to think about that. When you create your store, you will be website number 1,202,012,087. How are people going to find you?

Building the most beautiful site and filling it with great products won’t make customers come. When you start a business, you have to realize that launching your store is just the first step in a great journey to building your business. There are however many steps that come after launch.

No Logo

A logo is usually the first thing a visitor sees and one of the first impressions of your online store. Most if not all ecommerce platforms will display your shop title in standard text if you don’t upload a logo yourself, but this isn’t good enough.

So why do so many people launch stores with no logos?

Usually it’s because most people still think that in order to get a logo made, they need to find a designer and spend hundreds (or thousands) of dollars. The fact is though, this isn’t true. Far from it. There are so many options available now for creating a free or very inexpensive logo that there’s no reason your shop should be using a default text logo.

No Proper About or Contact Page

A lot of store owners end up underestimating the sales potential of their About page. Have a look at your own analytics and you’ll likely find your About page is either the second most visited page or in the top three. That means this page is important to visitors.

Even though this is one of the most important pages for your visitors, many new online merchants tend to skimp on this page. Don’t.

Let’s look at some of the biggest mistakes people make on their About and Contact pages:

No Story – Who exactly are you? How did your store come to be? What’s the story of your products? How are they made? You don’t need to create an elaborate story, however, a few paragraphs that store visitors can relate to are hugely beneficial.

No Location Details – Yes, you’re an online store, but that doesn’t mean people don’t look for an address. Many visitors still want to know where you’re located and where your products ship from. For many visitors, it’s just an issue of trust, for others they want to know if they need to consider customs and duties if your products ship from another country.

Using A Generic Email Address – Yes, Gmail is great but that’s not going to cut it for your business. So many first time merchants are guilty of using a generic, throwaway email address. What does that say to customers? Take the time to set up a proper domain name (youbrandname.com) and set up proper email addresses to let your customers know you’re in it for the long haul. (This is my top “Pet Peeve”).

Not Actually Thinking About Overall SEO Strategy

Probably the most common problem with new online stores is not doing any SEO or not doing it properly. It’s not rocket science but it’s not easy either. Coupled with the fact that SEO can take a while to show any signs of success and it ends up being a complete afterthought (if even a thought at all) for most new online businesses.

The thing is, SEO is quite necessary and can be one of your most powerful tools as it can continue to bring in targeted traffic to your site, day after day after day. Unlike channels like Facebook and Google Adwords which stop delivering traffic the second you stop paying.

Can you list the top 10 keywords you’re trying to target in the long term right now? If you can’t, it’s time to actually think about your SEO and keyword strategy.

Focusing On Too Many Things

Business is hard and complicated. Imagine a brain surgeon doing multiple surgeries at one time. It would be disaster! The same holds true for building a business. Sure someone’s life isn’t on the line, but the life of your business likely is.

All too often, entrepreneurs get scattered, chasing their tails, the next shiny app or growth hacking tactic instead of finishing that they started. This leads to a scattered approach that will rarely show positive results for the business.

Building a business is hard work, however, no matter how much work you put in, the small details as outlined in this post can sabotage your efforts and hard work.

Make sure you regularly take some time to take an objective look at your store (or business), your marketing channels and your goals to make sure you’re on the right path and you’ll be well on your way to more traffic and sales for your online store (or business).

 

 

Hiring a Marketing Consultant: What should I pay?

You already know that there’s no simple answer to this question. I will however, attempt to delve into what you can expect to get for your hard-earned bucks.

What should I expect?

Consultants offer all types of services, from full-on Marketing Plans to social media marketing help. They can help you with advertising, help you put CRM (or database) management in place, provide content to use on your website… In fact, they can help you build your online presence with a website, social media and the ever-important SEO!

What’s A Fair Hourly Rate?

That will depend on some of these aspects…

  • What type of services you need or want. Consulting, coaching, mentoring or full-on “take it over for me!” services. Do you need to start at the beginning, and develop a marketing plan? Do you need a new website? Are you just discovering Social Media but don’t know how to begin?
  • How much experience do you require? You’ll pay more for someone who has years of work under their belt, but could possibly get by with someone who has a big social media network.
  • How fast do you need the work completed? Be prepared to pay up to a 25% add-on charge for rush jobs.
  • Is this a one-time gig or will you want a long-term relationship? You should ask about discounts for on-going services.

Hourly Rates for Online Marketing Consultant Services with RRPR

Though I usually charge by the project, I use the following hourly rate schedule when putting together my marketing proposals. These fees are based on a one-time client contract with a one-time project.

  • Marketing Consulting: (including Marketing Plan development) $80/hour
  • Marketing Coaching/Mentoring: $75/hour
  • Strategy Session: $75/hour
  • Social Media Marketing: See my 4 Levels of Services here
  • Content Creation: $45/hour (I charge by the article for on-going writing)
  • Website Design help and populating: $45/hour
  • Website Management: $40/hour
  • Search Engine Optimization: $60/hour

The fees noted here are general hourly fees, but as I stated, most consultants will work on a project basis. I am certain that I can develop a project that will fit your budget. Please Contact Me for a free initial consultation.

 

 

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: